~Selling Guide~
Your Guide to Selling on GypsyWitchAlchemy
Welcome, new Vendor! We’re thrilled to have you join our vibrant community of creators. This guide will walk you through everything you need to know to set up your shop, list your unique items, and start making sales on GypsyWitchAlchemy.
Step 1: Register and Set Up Your Shop
Sign Up: Go to the “My Account” link in the menu, and register on the site. From there you can choose to become a Vendor.
Complete Your Profile:
Shop Name: Choose a memorable and relevant name for your shop.
Shop Bio/Description: Write a compelling description that tells customers about your brand, your craft, and what makes your items special.
Profile Picture/Logo: Upload a clear, professional image or your brand logo.
Payment Details: Link your preferred payment method so we can disburse your earnings after deliveries. (We disburse funds once delivery is confirmed).
Review Our Policies: Familiarize yourself with our Terms of Service, and especially the Refunds and Returns Policy. Understanding these upfront will save you time and prevent misunderstandings.
Step 2: Crafting Your Product Listings (The Fun Part!)
High-quality listings are key to attracting buyers. Here’s how to make yours shine:
Product Titles:
Be clear, concise, and descriptive.
Include relevant keywords (e.g., “Gothic Velvet Choker with Moon Pendant,” “Hand-Poured Pagan Altar Candle”).
Aim for clarity and appeal.
Product Photos (CRITICAL!):
Quality: Use clear, well-lit photos. Natural light is best!
- Uniform aspect: Use the same aspect ratio on all photos within the same listing. It will look more organized and professional. We recommend cropping your photos to square size.
Multiple Angles: Show your product from all sides.
Detail Shots: Highlight intricate details, textures, and craftsmanship.
Lifestyle Shots: Show the item in use or worn (e.g., a necklace on a model, décor item in a room).
Scale Reference: Include an object (like a coin or hand) or a ruler to give an idea of size.
Clean Background: Use a simple, uncluttered background that doesn’t distract from your item.
Detailed Product Descriptions:
Tell a Story: What inspired this piece? What materials did you use?
Key Features: List dimensions, materials, colours, and any unique characteristics.
Care Instructions: How should the buyer care for the item? (e.g., “Hand wash only,” “Keep out of direct sunlight”).
Crafting Process: Briefly explain how it’s made – this adds value to handmade items!
Audience Appeal: Connect your item to the gothic, pagan, alternative, or gypsy aesthetic.
Pricing (Including Delivery):
All-Inclusive: Remember, your listed price must include delivery costs. Factor in your material costs, time spent, platform fees, and courier fees.
Research: Look at similar items on our platform and other marketplaces to ensure your prices are competitive yet reflect your craftsmanship.
Inventory & Variations:
Accurate Stock: Keep your inventory numbers updated to avoid overselling.
Variations: If an item comes in different sizes, colours, or materials, use the variations feature to list them clearly.
Custom Orders (If Applicable):
Enable Customization: If you offer made-to-order items, indicate it in your product listing so customers can contact you before making a purchase.
Communication Method: Clearly state how customers should communicate their preferences before purchasing (e.g., “Message me with your desired stone type,” “Send a drawing for your custom design”).
Clear Expectations: Be specific about lead times for custom orders.
Step 3: Delivery & Fulfilment
You are responsible for arranging delivery of your items directly to the buyer.
Packaging:
Secure: Package your items securely to prevent damage during transit.
Branding (Optional but Recommended): Use branded packaging, thank you notes, or small extras to enhance the customer experience.
Eco-Friendly (Optional): Consider using sustainable packaging materials.
Delivery Carriers: Choose reliable couriers that offer tracking. We recommend service providers like The Courier Guy, as they have Pick-Up Drop-Off kiosks available nationwide where you can drop a parcel off and have it delivered directly to the buyer’s door for as little as R65.
Tracking: Always provide customers with a tracking number once the item has been sent off. This is crucial for both customer satisfaction and payment release.
Timely Shipping: Ship orders promptly. Communicate any delays immediately with the customer.
International Shipping: GypsyWitchAlchemy is set up to only sell in South Africa. If you wish to ship your items internationally, clearly state any potential customs duties or import taxes that the buyer might be responsible for (as these are usually not included in your price).
Step 4: Customer Service & Communication
Excellent customer service leads to repeat buyers and positive reviews!
Prompt Responses: Respond to customer inquiries (pre-sale, custom requests, post-sale) quickly and politely.
Order Updates: Keep customers informed about their order status (e.g., “Order received,” “Item in transit,” “Custom order in progress”).
Handle Issues Directly: As per our policy, you are the first point of contact for returns and refunds. Work constructively with the customer to resolve any issues.
Dispute Resolution: If a resolution cannot be reached directly, our platform will intervene. Provide all relevant documentation and communication when escalating a dispute.
Reviews: Encourage satisfied customers to leave reviews. Positive reviews build trust and attract new buyers.
Step 5: Marketing & Growth (Exclusive Vendor Incentives!)
We want you to succeed! Here’s how to boost your visibility:
Share Your Shop: Promote your GypsyWitchAlchemy shop on your social media, personal website, or at markets.Discount Coupons: Utilize our feature to offer discount coupons for multiple purchases or special promotions. This encourages bigger orders and can offset the additional delivery charges that are included in your individual items which will make buyers happy!
Vendor Incentives:
First 12 Vendors (20+ Items): The first 12 Vendors to list more than 20 items will receive 100 free flyers featuring your store alongside 11 others. There will be a section for you to write your store name and URL for your personal use.
First 12 Vendors (50+ Items): The first 12 stores to list over 50 items will receive 100 exclusive custom flyers with your store name, URL, and logo* prominently displayed on the top. This is fantastic direct advertising!
Key Takeaways for Success:
Quality over Quantity: Focus on outstanding products and clear listings.
Customer First: Provide excellent service and be responsive.
Be Patient: Building a successful shop takes time and effort.
Utilize Features: Explore all the tools and options available on your vendor dashboard.
Stay Unique: Embrace your creativity and offer items that truly resonate with our community.
We’re here to support you on your selling journey. If you have any questions, don’t hesitate to contact our Vendor Support team at [Your Vendor Support Email Address].
Happy Selling!
The GypsyWitchAlchemy Team